New: AI Search is live — ask any career question and get instant answers from our resources. Log in for personalized results.

Building Your Brand

Your personal brand is your professional reputation, showcasing your unique strengths, skills, and values. Tools like resumes, portfolios, and LinkedIn profiles are the foundation of your brand, helping you stand out in a competitive market. A well-crafted brand communicates your value to potential employers or clients, builds credibility, and opens doors to the right opportunities.

Understand Personal Branding

Your personal brand reflects your values, strengths, and impact. Define what you want to convey, align it with your goals, and ensure it resonates authentically with others.

Create Your Brand Assets

After developing a career plan based on self-assessment, research, and goal setting, you should have a better understanding of yourself and your desired career path. With your career goals in mind, you are ready to build your brand and brand assets for an effective job search.

Featured Articles

Indeed Job Search Academy

Read more

Job Search Overview: A 5-Step Plan

Job searching doesn’t have to feel overwhelming. This video breaks it down into five clear, strategic steps so you know exactly where to start and what to do next. Whether you’re just beginning your job search or feel stuck and …

Read more

Career Resources

Creating a strong Instructional Design portfolio is essential in today’s competitive job market. Whether you plan to work in the …

Your Personal Branding Statement is defined as a “brief statement that summarizes what you do, why you do it, and …

Use this worksheet to develop an effective teaching cover letter, customized to the specific employer and role.

Your WGU degree is more than a credential—it’s a testament to your determination, skills, and readiness to thrive in your …

Applying for a federal job as a WGU student or recent graduate can be an exciting step toward a stable …

Contact & Location

Phone
877-214-7008 option 3
Address

4001 S 700 East, #700
Salt Lake City, UT 84107

Career Service Hours

Monday 6:00 am - 7:00 pm MT
Tuesday 6:00 am - 7:00 pm MT
Wednesday 6:00 am - 7:00 pm MT
Thursday 6:00 am - 7:00 pm MT
Friday 6:00 am - 7:00 pm MT
Saturday by appointment only
Sunday by appointment only

Office hours nationwide are 6am MT to 7pm MT.  Appointment and drop-in hours are available on weekends. Please reach out to careers@wgu.edu for assistance at any time.