Building Your Brand
Your personal brand is your professional reputation, showcasing your unique strengths, skills, and values. Tools like resumes, portfolios, and LinkedIn profiles are the foundation of your brand, helping you stand out in a competitive market. A well-crafted brand communicates your value to potential employers or clients, builds credibility, and opens doors to the right opportunities.
Understand Personal Branding
Your personal brand reflects your values, strengths, and impact. Define what you want to convey, align it with your goals, and ensure it resonates authentically with others.
Create Your Brand Assets
After developing a career plan based on self-assessment, research, and goal setting, you should have a better understanding of yourself and your desired career path. With your career goals in mind, you are ready to build your brand and brand assets for an effective job search.
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Use this worksheet to develop an effective teaching cover letter, customized to the specific employer and role.
Whether you’re enrolled in a competency-based program or have become a Night Owl Alum of WGU, one thing remains constant when developing your career: your personal brand matters. Employers across education, IT, business, and healthcare industries in local and international …
