Career Quest is this month! Register for employer information sessions and career workshops.

Building Your Brand

Your personal brand is your professional reputation, showcasing your unique strengths, skills, and values. Tools like resumes, portfolios, and LinkedIn profiles are the foundation of your brand, helping you stand out in a competitive market. A well-crafted brand communicates your value to potential employers or clients, builds credibility, and opens doors to the right opportunities.

visual illustration of personal branding

Understand Personal Branding

Your personal brand reflects your values, strengths, and impact. Define what you want to convey, align it with your goals, and ensure it resonates authentically with others.

Create Your Brand Assets

After developing a career plan based on self-assessment, research, and goal setting, you should have a better understanding of yourself and your desired career path. With your career goals in mind, you are ready to build your brand and brand assets for an effective job search.

Featured Articles

Content and Considerations for a Strong Instructional Design Portfolio 

Are you interested in seeking a position in Instructional Design and wondering about the promotion of your work through a professional portfolio?  Creating and sharing a strong Instructional Design portfolio is essential in today’s competitive job market. Whether you plan to work in …

By Jennifer Rhodes
Jennifer Rhodes
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What Do You Get With Jobscan Premium?

Jobscan Premium isn’t just a resume scanner—it’s your all-in-one job search companion. In this video, we’ll show you how Jobscan helps you get more interviews by providing powerful tools like:

✅ Complete Match Reports that break down exactly how to improve …

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Career Resources

Your Personal Branding Statement is defined as a “brief statement that summarizes what you do, why you do it, and …

Use this worksheet to develop an effective teaching cover letter, customized to the specific employer and role.

Articulating the Value of a Competency-Based Degree

Your WGU degree is more than a credential—it’s a testament to your determination, skills, and readiness to thrive in your …

Federal Jobs Resources

Applying for a federal job as a WGU student or recent graduate can be an exciting step toward a stable …

1. Choose the Right FormatThe first step in showcasing your portfolio is deciding on the format that best suits …

What are Academic Artifacts?   

The academic portfolio is a curated collection showcasing both academic and professional achievements. Academic items track …

Contact & Location

Phone
877-214-7008 option 3
Address

4001 S 700 East, #700
Salt Lake City, UT 84107

Career Service Hours

Monday 6:00 am - 7:00 pm MST
Tuesday 6:00 am - 7:00 pm MST
Wednesday 6:00 am - 7:00 pm MST
Thursday 6:00 am - 7:00 pm MST
Friday 6:00 am - 7:00 pm MST
Saturday by appointment only
Sunday by appointment only

Office hours nationwide are 6am MST to 7pm MST.  Appointment and drop-in hours are available on weekends. Please reach out to careers@wgu.edu for assistance at any time.