Winter Career Quest is here! Learn more & find a list of sessions here.

Building Your Brand

Your personal brand is your professional reputation, showcasing your unique strengths, skills, and values. Tools like resumes, portfolios, and LinkedIn profiles are the foundation of your brand, helping you stand out in a competitive market. A well-crafted brand communicates your value to potential employers or clients, builds credibility, and opens doors to the right opportunities.

visual illustration of personal branding

Understand Personal Branding

Your personal brand reflects your values, strengths, and impact. Define what you want to convey, align it with your goals, and ensure it resonates authentically with others.

Create Your Brand Assets

After developing a career plan based on self-assessment, research, and goal setting, you should have a better understanding of yourself and your desired career path. With your career goals in mind, you are ready to build your brand and brand assets for an effective job search.

Featured Articles

Returning to the Workforce? Strategies to Address the Dreaded Employment Gap

While gaps in employment are more common since the COVID-19 pandemic, they can still hinder your job search by raising red flags for recruiters. If you have an employment gap of more than 8-10 months, don’t wait for a recruiter …

By Jill Rand
Jill Rand
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Three Tips for Maintaining an Online Presence with LinkedIn

Is your LinkedIn Profile “lonely?” In other words, have you created a strong LinkedIn Profile yet struggle with maintaining your engagement with the site?  Depending on your current focus with utilizing LinkedIn, it may be easier for you to engage with this valuable …

By Jennifer Rhodes
Jennifer Rhodes
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Career Resources

Articulating the Value of a Competency-Based Degree

Your WGU degree is more than a credential—it’s a testament to your determination, skills, and readiness to thrive in your …

1. Choose the Right FormatThe first step in showcasing your portfolio is deciding on the format that best suits …

What are Academic Artifacts?   

The academic portfolio is a curated collection showcasing both academic and professional achievements. Academic items track …

Contact & Location

Phone
801-274-3280
Address

4001 S 700 East, #700
Salt Lake City, UT 84107

Career Service Hours

Monday 6:00 am - 7:00 pm MST
Tuesday 6:00 am - 7:00 pm MST
Wednesday 6:00 am - 7:00 pm MST
Thursday 6:00 am - 7:00 pm MST
Friday 6:00 am - 7:00 pm MST
Saturday by appointment only
Sunday by appointment only

Office hours nationwide are 6am MST to 7pm MST.  Appointment and drop-in hours are available on weekends. Please reach out to careers@wgu.edu for assistance at any time.