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Welcome to the Entrepreneurship Community!

Entrepreneurship is the practice of setting up a business and the person leading that effort is an entrepreneur. This individual typically bears most of the risk of this process, but in return can enjoy the most rewards from doing so. Key responsibilities of an entrepreneur are to create the business plan, hire labor, provide funding, and ensure there is management of the business.


What Type of Entrepreneur Are You?

There are four types of Entrepreneurs: the Builder, the Opportunist, the Innovator, and the Specialist.

The Builder

Fast growth · Revenue-focused

The Builder creates new businesses quickly, building systems and teams to generate significant revenue within 2–4 years. They thrive in fast-paced environments and are comfortable with risk and rapid change.

The Opportunist

Market timing · Exit strategy

The Opportunist spots well-timed market opportunities and moves decisively. They often enter and exit businesses at peak profitability, while holding onto ventures that generate residual income long-term.

The Innovator

Unique ideas · Impact-driven

The Innovator brings new ideas or products to market. Success comes from creativity rather than financial motivationThey focus on impact and solving problems no one else has cracked.

The Specialist

Deep expertise · Niche networks

The Specialist builds a business on rare knowledge or a highly specific skill. Growth is slower but steady, driven by professional networks and affiliations built up over years of mastering their craft.

No matter which type of entrepreneur your interests and personality most align with, all entrepreneurs need to anticipate times of setbacks and learning. To help through those emotional times, future entrepreneurs should work on strengthening their growth mindset and overcoming fears.

Key Skills and Characteristics of an Entrepreneur

Financial Acumen

Persuasion & Communication

Self-Awareness

Problem-solving

Risk-taking

Goal-Oriented

Resilience

Confidence

Discipline

Creative

Curious

Leadership


Steps for Becoming an Entrepreneur

  • Consider how profitable this could be.
  • Look for problems that you can solve with this business.
  • Know your market. Ask yourself the following questions:
    • Are there similar businesses already operating?
    • Will they be competition?
    • Do I know what trends have been happening in this market?
    • What are my future customers’ needs?
    • What would my future customer want?

  • Name your business
    • Define your brand. Ask yourself these questions to help you make consistent branding decisions:
      • What is the business’ mission?
      • What are our core values?
      • What is your brand’s personality and voice?

Career Resources

U.S. Chamber of Commerce – New Business Resources

Turn your entrepreneurial vision into action with tools and guidance built to help new business owners start strong.

Marketing Mix: The 4 Ps of Marketing and How to Use Them

Learn how Product, Price, Place, and Promotion work together to build a marketing strategy that actually drives results.

What Having a “Growth Mindset” Actually Means

Discover what a growth mindset really looks like in practice—and how shifting your perspective can unlock new opportunities.

11 Fears Every Entrepreneur Must Overcome

Fear is part of the journey, but it doesn’t have to stop you. Get practical strategies to push through the …

What Types of Entrepreneurship Beyond Commercial Are Driving The Market?

Discover the growing forms of entrepreneurship shaping industries and communities, and find out where your drive to create can make …

The 4 Types of Entrepreneurs—Which Are You?

Find out which entrepreneurial type fits your strengths so you can lean into what makes you uniquely positioned to succeed.

Contact & Location

Phone
877-214-7008 option 3
Address

4001 S 700 East, #700
Salt Lake City, UT 84107

Career Service Hours

Monday 6:00 am - 7:00 pm MST
Tuesday 6:00 am - 7:00 pm MST
Wednesday 6:00 am - 7:00 pm MST
Thursday 6:00 am - 7:00 pm MST
Friday 6:00 am - 7:00 pm MST
Saturday by appointment only
Sunday by appointment only

Office hours nationwide are 6am MST to 7pm MST.  Appointment and drop-in hours are available on weekends. Please reach out to careers@wgu.edu for assistance at any time.