Personal Branding Statement Worksheet
Your Personal Branding Statement is defined as a “brief statement that summarizes what you do, why you do it, and what differentiates you from others in your field. “ In other words, it’s your unique selling proposition. Your statement is typically between one to two sentences, and should be attention-grabbing, compelling, and memorable (10 Effective Personal Brand Statement Examples–With Tips).
Your Personal Branding Statement also defines your career identity, which relates to the unique professional reputation that you promote to others. It explains what you do best, why you do what you do, and is typically solution-oriented. A strong Personal Branding Statement consists of four parts:
- EXPERTISE—The expertise that you provide to others.
- BENEFIT—The advantage that your target population receives from your expertise.
- TARGET AUDIENCE—Specifically who you provide expertise for.
- QUALIFICATION—The background and factors which make you uniquely qualified.
EXAMPLES:
- Career Starter—Business Management
“I build relationships and customize information for diverse customer bases in the banking industry to assist with navigating complex financial processes. As a Business Management major, I am able to apply my academic background and leadership strategies to provide customized banking options which allow customers to maximize their financial planning goals.”
- Career Changer—Property Management to Cybersecurity
“I clearly define complex problems and create tangible solutions while taking a collaborative approach when working with key stakeholders in the decision-making process. As a Cybersecurity degree candidate with a background in property management, I understand the importance of working with confidential information and assuring that customer data are secure while instilling confidence from my customer base.”
- Career Advancer—Direct Patient Care to Healthcare Administration
“I apply a synergistic leadership style while understanding the unique needs of my team, and providing direction for relevant processes and procedures with data-driven decision-making techniques in a healthcare administration setting. As a former lead nurse, I possess first-hand knowledge of the challenges and barriers faced by patients attempting to navigate the healthcare system, and I apply my patient-centered knowledge to make improvements to processes and procedures beneficial to all patients.”
Sources: 10 Effective Personal Brand Statements with Tips and How to Create Your Personal Brand Statement.